Profesional Experiences
2011 - 2014
GERAI TERPADU INDONESIA, Jakarta
As VP of Sales and Marketing, Developed Community Store (1500 store) and increased revenue through distribution/logistics partnership with principal, increased the share of wallet from the community, created community activity and enhanced the community engagement, developed and market the SME product through the store network, developed the brand marketing strategies
2009-2010
BALI SAFARI & MARINE PARK, a member of TAMAN SAFARI INDONESIA, Gianyar, Bali
As a Director of Sales & Marketing, I developed strategic directions for the Sales and Marketing Department, brand storming for idea creation, developed internal and external partnerships and general oversight of the tactical sales and marketing team, and also control the process to achieve overall company objectives. Reported to the General Manager/Owner.
2000-2003
JANSSEN PHARMACEUTICA, a division of PT. JOHNSON & JOHNSON INDONESIA, Jakarta
As a Product Manager, I conducted FGD and other quantitative research to get the customer insight, developed marketing, promotion and customer retention program, identified the customer behavior and influence to gain the satisfaction, created a loyalty program, oversee the distribution and the logistics, created a retailer program and how to increase their sales, created brand building program to parents and children as influencers, and developed partnership with Pediatricians, Institution like IDAI, Researchers, Agency, Event Organizer, Outlet and Distributors.
2000
PT. ASTRA INTERNATIONAL TBK. - ISUZU SALES OPERATION, Jakarta
As Customer Satisfaction Program Supervisor, I refocused the Isuzu's CS Program, developed the CS Program concept and implemented to Isuzu's branches based on the customer preferences.
Project Experiences
2011 – present
BALI SAFARI & MARINE PARK, SAFARI PRIGEN, JAKARTA AQUARIUM
a member of TAMAN SAFARI INDONESIA
As a Technical Brand Advisor, I advise the brand owner, sales and marketing department for the branding, marketing and sales (offiline & digital) strategies and plans to ensure the achievement of the monthly sales goals and objectives; and give the overview about any local and world issues and future trends about the tourism industry.
2011 – 2012
KAIBON RASIREKAYASA, Jakarta
As a Project Director, I manages all the strategic aspects of large engagements and mitigates any risk, oversees project managers and managers working on client engagements within practice, and coordinate activities of designated project to ensure that objectives of project are accomplished within prescribed time frame.
2003
PT. HASTA SWA UTAMA KARYA, Management Consultant, Jakarta
As a Team Leader, I lead and coordinate my team to achieve the project goal by motivated, coached them to work hard, work smart and work with heart.
SME Enterpreneur/Technopreneur Experiences
2003 – Present
E-BUSINESS INCUBATOR, Jakarta and Bandung (www.adasnack.com, www.khimarhijab.com, www.brandna.co, www,sahabatsatwa.com, www.otojadoel.com, etc)
BALI AGUNG SADANA TOUR & TRAVEL, Jakarta and Denpasar
BRANDNA MAGAZINE, Brand Magazine, Jakarta
BRANDNA, Brand Consultant, Jakarta
DND INDONESIA, Jakarta (Brand Consultant)
UTAMA FARMA, Jakarta (Clinic and Drugstore)
Published Writings
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